An underlying characteristic of the ad hoc analysis is that the user at the beginning doesn’t really know what will be of relevance to analyze at the end. The user will develop his demands ad hoc, based on gathered insights. For example, the creation of key figures about customers, products, market places and the payment behaviors in order to maintain an overview of the current business status and to be able to determine opportunities for the future.
The user needs tools, with which he can dynamically create the analysis. In order to achieve this, the data has to be provided very accurately. With this data the user can decide individually if the key figures are to be presented in detail or whether they should be consolidated. For the presentation of the figures, graphical images or drill downs are available.
This type of analysis requires a high performing system where the OLAP-Tools remain highly flexible and easy to manage.